Starburst launches new TV ad as it talks up ‘highest media spend in recent years’

Sweet brand Starburst says its latest ‘Unbelievably Juicy’ ad is the first phase of its multimillion pound investment for 2015 as it looks to grow market share within confectionery.

The ‘Land of Intensity’ creative, which features a fictional world where strong, muscle-clad men strain to produce juicy flavours, will run for the next 15 weeks.

The advert follows a TV campaign last year, which featured singer Michael Bolton serenading an orchard of Starburst fruits.

“Starburst sales continue to grow, with the brand now worth £24.1 million and growing at 5.6% YOY,” boasted Tony Lorman, confections business unit director at Starburst owner Wrigley.

“This new TV ad represents the highest media spend for the brand in recent years, and will work to generate maximum exposure among consumers, providing retailers with an additional opportunity to drive sales.”

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