Britvic’s CEO Simon Litherland appointed as ISBA’s president

Britvic’s CEO, Simon Litherland has been appointed as the new president of ISBA, the self-proclaimed voice of British advertisers.

Litherland will replace Jon Woods, the general manager of Coca-Cola in the UK and Ireland, immediately.

The new president will chair the ISBA Council, the governing body of ISBA for the next three years. He plans to outline the focus for the body’s activities in the year ahead at the ISBA annual conference on 11 March.

Litherland says: “This election year doubtless holds a few surprises and I look forward to working with the ISBA team to ensure that the interests of advertisers are safeguarded.”

Prior to his appointment, Litherland has been performing the role of CEO at Britvic since February 2013 and is responsible for the delivery of the company’s business strategy. He joined the company in 2011 as managing director.

ISBA’s priorities for 2015 include tackling online ad fraud, transparency across campaigns with a particular focus on digital and supporting responsible advertising.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here