Top ten YouTube ads in January
Cause related ads rank high on YouTube in January, with campaigns by Fanpage.it, St John Ambulance and Sport England featuring in the top ten. Elsewhere, less worthy causes are represented by T-Mobile and MoneySuperMarket.
1) Slap Her – Fanpage.it
In a campaign against domestic violence, a group of young boys are introduced to a girl and then asked to slap her. The children’s refusal to do so captured the hearts of viewers and made this the most viewed ad in January. The ad was created by the Italian newspaper, Fanpage.it.
2) #KimsDataStash – T-Mobile
https://www.youtube.com/watch?v=ZTwzsV3I3OQ
Kim Kardashian West parodies her own selfie-obsessed persona in the latest T-Mobile ad. She urges the viewers to stop letting their mobile carriers keep unused data, so that they can use it to view Kim’s latest outfits, vacation videos and activities.
3) Dave’s #EpicStrut – MoneySuperMarket
https://www.youtube.com/watch?v=YQ643U7ccpM
The ad features Dave, a man who has saved money on his car insurance and embarks on an epic strut. With heels and shorts on, Dave proceeds to twerk, twirl and strut his stuff in a campaign that captured the imagination of viewers this month.
4) This Girl Can – Sport England
https://www.youtube.com/watch?v=aN7lt0CYwHg
In a bid to encourage women to participate in sport without judgment, the ‘This Girl Can’ ad shows women of all sizes participating in activities no matter if they are sweaty, “jiggly” or otherwise. The campaign reached instant success, with popular discussions over social media displaying the hashtag #thisgirlcan.
5) The Chokeables Advert – St John Ambulance
St John Ambulance shifts its marketing focus away from prior hard-hitting ads, as it promotes a softer educational message on how to deliver first aid to a choking baby. The campaign uses a quartet of famous voices from David Mitchell, Sir John Hurt, Johnny Vegas and David Walliams.
6) There Will Be Haters – Adidas
https://www.youtube.com/watch?v=UNiGSf2Sy30
7) The Wonderful Everyday – IKEA
https://www.youtube.com/watch?v=DassdizThkk
8) Super Bowl 2015, Lost Dog Ad – Budweiser
https://www.youtube.com/watch?v=xAsjRRMMg_Q
9) Mophie 2015 Game Day Commercial – “All-Powerless”
https://www.youtube.com/watch?v=LuVsf_hE7gM
