Mars’ UK marketing boss promoted to European head in shake-up

Mars Chocolate UK’s most senior marketer Michael Magee has been promoted to head of the chocolate maker’s European and Eurasian businesses prompting a reshuffle of its senior marketing team.

Magee, who has been in his current role since January 2011 and at Mars since 2010, will be replaced by current UK strategy director Michele Oliver. Oliver, who has been with Mars for over 20 years, held a number of sales and manufacturing for the business before taking on a range of marketing leadership roles at local, regional and global levels.

Lucy Cotterell, currently marketing director of Mars, Snickers and Twix brands for the company, will take on Oliver’s role on 23 February, having joined the business in 1997 and spent time in various European and UK marketing roles. The company is seeking a replacement for Cotterell.

Blas Maquivar, president of Mars Chocolate UK, said: “Lucy and Michele bring a wealth of experience and insight, I’m confident that we have the right team in place to continue to deliver for our customers and consumers.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here