Mars’ UK marketing boss promoted to European head in shake-up

Mars Chocolate UK’s most senior marketer Michael Magee has been promoted to head of the chocolate maker’s European and Eurasian businesses prompting a reshuffle of its senior marketing team.

Magee, who has been in his current role since January 2011 and at Mars since 2010, will be replaced by current UK strategy director Michele Oliver. Oliver, who has been with Mars for over 20 years, held a number of sales and manufacturing for the business before taking on a range of marketing leadership roles at local, regional and global levels.

Lucy Cotterell, currently marketing director of Mars, Snickers and Twix brands for the company, will take on Oliver’s role on 23 February, having joined the business in 1997 and spent time in various European and UK marketing roles. The company is seeking a replacement for Cotterell.

Blas Maquivar, president of Mars Chocolate UK, said: “Lucy and Michele bring a wealth of experience and insight, I’m confident that we have the right team in place to continue to deliver for our customers and consumers.”

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