Facebook launches first app for its ad platform as it counts 2 million advertisers using its services

Facebook has launched its first app to allow marketers to access its ad platform on the go, as they look to serve tools aimed at small-to-medium (SME) sized brands. SMEs make up the majority of the 2 million advertisers that are currently using Facebook’s ad services.

The social platform revealed the Ad Manager app on its company blog today (24 Feb), which it claims will allow small or medium businesses to manage and create Facebook ads on the go.

Facebook claims that the tool will allow marketers to view ad results, create and edit ads, get notifications and keep track of spending.

Ciaran Quilty, SME regional director EMEA, told Marketing Week: “The decision to create an app for our ad manager has been largely due to demand from SME’s. We heard from small and medium sized businesses that they want the tools to be more mobile friendly.”

Quilty added that the new app arrives as a result of the success of the Ads Manager mobile website released in July 2014, which saw a growth of 750, 000 users on the device throughout the year.

The app will make Facebook’s ad platform easier to access and more effective, helping businesses that do not have as many resources, according to Quilty.

Two million businesses are investing in Facebook every month to grow their clientele according to a company report, this was measured by the amount of businesses that had advertised on the platform in the past 28 days. The majority of these businesses are SMEs.

Facebook has been looking to serve its small to medium sized businesses for some time. The brand has pushed the image of Facebook as a source of economic growth and creator of new jobs this year. This was the main thread of a Deloitte report published in January, which revealed that Facebook’s economic impact equates to $227bn.

“[SME’s] are a community that we want to invest a lot more in,” says Quilty.

The Ad Manager app is available for iOS, but an Android app will follow later in the year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here