YouTube launches a children’s app that hosts ads
Kaltrina BylykbashiYouTube’s launch of a new app aimed at children holds opportunities for brands to host ads on the platform.
YouTube’s launch of a new app aimed at children holds opportunities for brands to host ads on the platform.
A large number of marketers have no strategy for personalising their communications even though it delivers clear returns, and those that do are mostly just using email, but there are a multiplicity of ways to extend its effectiveness.
Ad networks are failing to provide brands with appropriate advertising space within mobile games, according to games publisher Gameloft.
Nearly half (40%) of all online sales are now completed through a tablet or smartphone, up from 32% the year before, according to new research from IMRG and Capgemini.
Tesco will utilise Google + Hangouts to launch what it claims is the ‘UK’s first’ one-to-one live online video beauty consultations as part of a wider drive to increase customer engagement and build brand loyalty.
Facebook has launched its first TV ad campaign in the UK celebrating the ‘friendships’ forged on the platform.
Last week, Asda announced plans to refresh its brand for the first time since 2002 as it pledged to boost ‘connectivity’ with parent Walmart. But with the new logo and slogan identical to Walmart’s own, is the British supermarket shifting away from its roots?
McDonald’s already sells a lot of coffee but now it wants to be seen as a destination for premium beverages to rival pure play market leaders Starbucks and Costa.
Coca-Cola is to launch a global campaign to mark the 100th anniversary of its Contour bottle this week, activity the soft drink giant says is indicative of the worldwide campaigns it is set to lean towards as it looks to shave $600m from its marketing outlay.
McDonald’s is looking to challenge high street coffee retailers such as rival Costa through its largest investment in its coffee offering, McCafé, to date.
Starbucks is set to launch its Evenings Programme, which will offer a range of luxury food and drink, including truffle macaroni cheese, braised beef and a selection of wines, into the UK market.
With Twitter likely to be inundated with insults about dress mishaps and dodgy hair-dos during this Sunday’s Oscars, Dove is set to launch a new social media campaign to tie in with the ceremony to promote beauty and body positivity.
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In what will come as a blow to FMCG manufacturers looking to maintain and increase price levels in line with more premium positioning , price inflation for everyday items across Europe has hit its lowest level since 2010 after falling for the fifth quarter in a row.