As part of its ongoing turnaround, Procter & Gamble will step up the removal of up to 100 unprofitable brands while making the consumer the priority after ‘over-focusing on its rivals’, according to P&G chief executive Alan Lafley.
Asda chief executive Andy Clarke says new marketing boss Barry Williams has already refocused the supermarket’s marketing team on re-engaging and drawing in new customers.
BESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy Albert Einstein once said: “The definition of insanity is repeating the same behaviours and expecting a different outcome.”
As interactive videos see user-engagement levels soar by 300%, video-on-demand players such as Channel 4’s 4oD and user-generated content platforms such as YouTube are vying for the attention of brands. But which yields the best results and what makes a great online ad?
BESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy BESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy The three most complained about ads of all time – by Paddy Power, Bookings.com and The Sun -appear in the Advertising Standard’s Authority’s (ASA) 2014 most complained about list.
Walt Disney’s UK and Ireland CMO Anna Hill talks to Marketing Week about reflecting the changing needs of girls and how Frozen is an example of a new type of Disney hero.
BESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy My almost four-year-old daughter is besotted with Disney’s Frozen. It is the first popular cultural phenomenon she and we as parents have been exposed to.
Twinings says its marketing has propelled it to become the number one premium tea brand in the UK as it prepares to splash £10m into a new campaign over the next 12 months in an effort to maintain the spot.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Asda has revealed it will refresh its branding and change its slogan to closer replicate parent company Walmart’s as it posted a 2.6% fall in like-for-like sales for the 12 weeks to 4 January.
LinkedIn is to provide ad services for business-to-business (B2B) brands in and out of its own platform for the first time.
Facebook weighs in on the viewability debate in a look to prove that it has the best ad product for marketers, as part of a wider effort to highlight its value for brands this year.
After significantly increasing its consumer facing marketing spend in 2014, Nestlé has announced plans to achieve organic growth of 5% this year, an improvement on its 2014 performance.
Standardisation to save money is all well and good, but in an age when most brands are diversifying their portfolios it may be a step too far.
Brand View’s Dave Howard outlines the essential ways to optimise strategy and turn marketing, advertising and communications into effective sales generators.