Ted Baker is introducing new 24/7 beacon technology to its Westfield White City store that enables customers to communicate with in-store mannequins via their smartphones as the creator predicts the technology can become commonplace within UK retailers.
Research shows that today’s young adults have radically different priorities from their parents’ generation, benefiting brands that support their wellbeing and offer them the tools to keep control of their lives.
BESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy No doubt about it. Fifty Shades of Grey has exploded across cinema screens and looks set to spank box office records for 2015.
Iceland’s joint managing director Nick Canning says the latest Peter Andre TV campaign is aiming for a ‘broad appeal’ by appealing to both traditional and middle class customers as the frozen foods retailer aims to fight back against the discounters Aldi and Lidl.
Research shows brands need to go beyond pink and princesses.
Gift cards can boost promotions and help build long-standing relationships with staff and customers, says Sarah Chesterton at Sainsbury’s Business Direct. They are easy to administer, cost-effective, secure and easy to use –making them an ideal choice
Creative Translation’s Luke Innes says in order for brands to successfully adapt their global message overseas, they need to review their brand identity first and tailor it for each new market if they want to meet the expectations of local audiences.
Single customer view projects are costly and require buy-in from many departments, says Blue Sheep’s Iain Lovatt. He provides seven key considerations that need to be taken into account to ensure SCV success.
Bentley has revealed it will add 10 new senior marketers to its 40-strong marketing team in 2015 as it aims to boost sales and prepares to launch its first ever SUV.
Facebook posts that include video now have a wider reach than photos, according to Socialbakers research.
Comic Relief has teamed up with augmented reality platform Taggar in a move that will see its consumer Red Nose Day pin badges transform into a talking head of comedian Harry Hill.
McDonald’s UK says click-and-collect is an area it is “exploring very closely” as it looks to continue digital innovation as part of its mass personalisation and customer convenience strategy.
YouTube is to launch a documentary that aims to inform brands on the best way to reach millennials through the use of YouTube stars.
Heineken is hoping to build on the success of last year’s Champions League #ShareTheSofa campaign with #ChampionTheMatch, a new campaign which reflects the use of social media not only during the game but also throughout the entire match day.
Samsung’s UK marketing chief announced last year that the electronics company hoped to become ‘the most loved brand’ in the UK, since then consumer perception has been strong but declining.