Carphone Warehouse’ marketing director Julian Diment has revealed that the phone retailer will launch a new television campaign in May, which will refresh the brand to consumers and talk up the investment the business has made to improve its customer service.
KFC is the latest brand to appear in a behind-the-scenes TV documentary with the release of BBC’s “Billion Dollar Chicken Shop” series, following in the footsteps of similar moves by Greggs and Iceland. While these series expose a brand to a certain level of risk, they are ultimately proving to be effective pieces of content marketing.
Disney, Tesco and Lego rank top of the list in a new mobile audit administered by the Internet Advertising Bureau (IAB), as brands are increasingly improving their mobile optimisation.
Hellmann’s is using positive consumer endorsements from its social media channels across a new £4m campaign as it looks to increase brand advocacy amongst both new and existing customers.
Heineken is combining its global chief marketing officer and chief sales officer roles to create the position of chief commercial officer, one of a number of organisational changes announced today (31 March) to “accelerate strategy delivery”, according to the company.
Instagram has released results on the performance of John Lewis, Channel 4 and Cadbury on its platform, which it claims can produce a double-digit uplift for brands in metrics such as brand recall and purchase intent.
Clarks is utilising the WhatsApp messenger platform to give consumers direct messages to celebrate the history of its Clarks Desert Boot brand and how it inspired different characters from ‘subculture’ movements.
Last week, AG Barr CEO Robert White said that for the first time the water category has overtaken cola to become the largest single category in the soft drinks market by volume. Days after, the latest Britvic Soft Drinks Report showed that cola sales were down for the first time in 2014 as consumers looked to water. However, this does not mean the end of cola – instead, it underlines changing consumer attitudes amid growing health and sugar concerns.
With trust in politicians continuing to fall, the marketing tactics of the UK’s biggest political parties need to evolve.
Consumer confidence levels have steeply inclined for the last three months, with a three-point jump for March, according to the latest consumer index figures from GfK.
Carlsberg is trying to unseat Stella Artois as top premium lager brand with its new “Trust Your Tastebuds” campaign for Carlsberg Export, the brand’s first campaign in ten years which suggests that 70% of consumers prefer the taste of Export over Stella.
Heineken has launched a digital video campaign through a YouTube spot and documentary short, as the brand continues to push digital innovation in an attempt to further its reach.
Cola sales were down for the first time in 2014 as consumers looked to water amid growing health and sugar concerns, according to the latest Britvic Soft Drinks Report, although strong sales of Pepsi Max ensured the category remained the largest despite its decline.
When thinking about the qualities of a marketer, the ability to manage a crisis is one that would be attributed to the best. However, it is usually matters of reputation management, not life and death, when they are called on.
VisitBritain and Yahoo are hosting a 24-hour hackathon this weekend, challenging app developers to produce a prototype of a mobile app for tourists visiting the country. The initiative is part of the tourism body’s effort to meet challenges set out by the government earlier this month to promote tourism outside of London.