Selfridges hires new marketing comms director as it ‘reshapes’ department

Selfridges will hire Arcadia’s group communications director Tania Foster-Brown as its new marketing and communications director as the luxury department store ‘reshapes’ its marketing team.

Selfridges logo

Foster-Brown, who has worked closely with Sir Philip Green at Arcadia over a 14 year tenure, will join Selfridges from the summer and is expected to take a seat on its executive board.

Selfridges has been without a marketing boss since 2013, when Richard Taylor, who oversaw marketing, PR, communications, events and visual merchandising functions, left the department store chain.

However, a Selfridges spokeswoman told Marketing Week that Foster-Brown’s remit won’t be as wide as Taylor’s.

“Tania’s role will be much more focused on marketing and communications, and she will reshape the department,” she said.

Foster-Brown will be expected to continue Selfridges’ digital drive. In 2014 it invested £40m in revamping its website in a bid to bring the website in line with the experience people have of the brand in-store.

Selfridges reported operating profits of £150m for the year to December 2013, up 12.2%. Sales at the luxury department store increased by 10.4% to £1.2bn.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here