Selfridges hires new marketing comms director as it ‘reshapes’ department

Selfridges will hire Arcadia’s group communications director Tania Foster-Brown as its new marketing and communications director as the luxury department store ‘reshapes’ its marketing team.

Selfridges logo

Foster-Brown, who has worked closely with Sir Philip Green at Arcadia over a 14 year tenure, will join Selfridges from the summer and is expected to take a seat on its executive board.

Selfridges has been without a marketing boss since 2013, when Richard Taylor, who oversaw marketing, PR, communications, events and visual merchandising functions, left the department store chain.

However, a Selfridges spokeswoman told Marketing Week that Foster-Brown’s remit won’t be as wide as Taylor’s.

“Tania’s role will be much more focused on marketing and communications, and she will reshape the department,” she said.

Foster-Brown will be expected to continue Selfridges’ digital drive. In 2014 it invested £40m in revamping its website in a bid to bring the website in line with the experience people have of the brand in-store.

Selfridges reported operating profits of £150m for the year to December 2013, up 12.2%. Sales at the luxury department store increased by 10.4% to £1.2bn.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here