Britvic appoints Unilever’s Kevin McNair as GB marketing director

Britvic has appointed Kevin McNair, previously head of foods for Unilever’s North America market, to the role of GB marketing director as it looks to expand across categories by driving innovation in the adult soft drinks market.

Kevin McNair circle

McNair, who will take the post on 5 May, will be in charge of all brand marketing for Britvic’s GB market, and will focus on driving category growth, innovation and brand value.

He succeeds Jonathan Gatward, who will move on to the role of global category and capability director for Britvic after ten years in GB marketing. Gatward will report to Britvic’s CMO Matt Barwell.

McNair, before his role at Unilever, where he worked in various marketing roles over an 18-year period on brands such as Flora, also gained sales experience at the Whitbread Beer Company.

“Kevin brings a wealth of experience to the business having held a variety of global, regional and local marketing roles with Unilever over an 18 year period,” said Paul Graham, Britvic’s GB general manager.

“We are confident he will add significant value to the business, driving brand value. As a member of the senior leadership team he will also be critical in continuing to push forward the transformation that is underway across the business.”

Britvic recently revamped its marketing strategy to become more coordinated.

After creating several senior marketing roles last year as part of an effort to grow its brands across the world, in November Britvic introduced a new marketing process that looks to drive better work and higher standards.

The strategy will involve a focus on creativity and innovation as well as a push in digital spend, with 15% of media in digital in 2015 compared to 9% last year. The soft drinks giant will aim to ramp this up to 25% in 2016.

Within the strategy, Britvic is looking to bring in new consumers across its categories by playing into the adult soft drinks category and by improving the nutritional content of its products.

Earlier this month Britvic launched J20 Spritz, a sparkling version of the popular J20 brand with an adult focus.

It also launched Teisseire in February the UK, a premium syrup that can be added to water, alcohol or coffee, which also has a premium positioning as well as a no-sugar variant.

Despite its push into the adult soft drinks market, the company will continue to drive its kids and family categories with a refresh of the Robinson’s brand in the spring, which will involve new flavours, new packaging and a new communications platform as well as limited edition bottles to celebrate the brand’s 80th year of sponsoring Wimbledon.

Matt Barwell added: “I am delighted to welcome Kevin to Britvic and Jonathan to the global marketing team. These moves reflect the importance of marketing to our business and are set to maximise our marketing capability, strengthening our focus on brands and innovation, as we develop category leadership.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here