Monday 23 March
9am, The TIME Debate, ITV Stage at Princess Anne
Top executives from TIME & Fortune, Starcom MediaVest Group UK, ADARA, ex-ECD and Amazon Media Group Europe will kick off the week with a debate on technology and creativity in advertising and media, asking the question: Is one killing or feeding the other?
9:30am, What Your CFO Needs You To Know, The YouTube Stage
Led by Centaur Marketing content director Ruth Mortimer, Marketing Week will present a panel of top CFOs and CMOs including Monster’s marketing VP Andrew Warner and Joe Clift, CMO at the Global Investment Body of the CFA Institute, to discuss how marketing has a real impact at the board level. Mortimer will also ask the question: What does the CFO really think of their marketing colleagues?
11am, How to Win Brands and Influence People: Why Social Influencers are the New Celebrities, #AWEurope Underground
Editorial director of Marketing Week’s sister title Celebrity Intelligence Nina Tsang will bring together experts in social influence and celebrity marketing for a panel discussion on integrating the new breed of social influencers with celebrities into marketing campaigns.
2pm, The New Holy Grail, The ADARA Stage in the Newsroom
An inside look at how data and programmatic are informing the consumer conversation and driving the bottom line from Marketing Week editor Russell Parsons along with Ian James of Acxiom Europe, Nick Reid of TubeMogul, Owen Sagness of Microsoft, Jason Spencer of ITV and Theo Theodorou of xAd Location Based Mobile.
Tuesday 24 March
9am, The CEO Interview, #AWEurope Underground
Suki Thompson, CEO of Oystercatchers, will interview Jill McDonald of McDonald’s and Benny Higgins, CEO of Tesco Bank, to discuss leadership, innovation and talent as well as the value of partnerships, brands and agencies, marketing and IT.
11am, Why Your Business Needs Creativity, #AWEurope Underground
Editors of Marketing Week’s sister titles Creative Review and Design Week will participate in a discussion along with head of design at LEON to ask: how can design improve the bottom line of a business and how can creativity get you closer to customers?
12pm, The Election, The Economy, The Consumer: The Future of Europe, Newsroom Studio
CEO and founder of YouGov Stephan Shakespeare will analyse the trends surrounding the election and tell us how they’ll play out on 7 May.
Wednesday 25 March
9:30am, #ThisGirlCan: Being Truly Social, The YouTube Stage
Sport England’s #ThisGirlCan is one of the most shared campaigns of 2015. Sit in as Sport England chat about the development of the campaign, which caused a massive stir on social media.
3:30pm, The Changing Face of the Sports Fan, The YouTube Stage
See the likes of BT TV & Sport, ESPN and Heineken chat about how brands and content creators are adapting to the changing ways fans consume sport, including the platforms they use.
5:15pm, Are Brands the Saviours of the Music Industry, or Just a Quick Fix?, The ADARA Stage in the Newsroom
This chat on the future of partnerships and music will see the likes of Harmonic, Bacardi and Warner Music lay out the guidelines for achieving success.
Thursday 26 March
8am, RadiumOne Leadership Breakfast: Will Data Make the Difference at RWC 2015?, Ronnie Scott’s Jazz Club
A panel of rugby experts including England Rugby World Cup winner Maggie Alphonsi and Head of Rugby World Cup Alan Gilpin will chat with TV presenter Gabby Logan on how data is causing a shift in the game of rugby, both in terms of performance on the pitch and with brands. Logan will ask: What does this mean for teams, brands and players leading up to RWC 2015?
9am, London Native Ad Forum, The ADARA Stage in the Newsroom
Hear from a panel including Visa Europe, Paddy Power, Yahoo and Sky Media on how brands can use native advertising to become publishers, and how publishers can rebuild their business.
11am, What are the Digital Marketing Megatrends?, #AWEurope Underground
Ashley Friedlin, founder of Marketing Week’s sister title Econsultancy and president of Centaur Marketing, will bring in brands and agencies to give his perspective and start a debate on the major trends in digital marketing.
Monday, 7:30pm, Spotify Opening Gig in partnership with Yahoo, Scala
Kick off the first day of AWE as Charli XCX headlines this Spotify and Yahoo-sponsored concert, featuring Annie Mac as a special guest DJ.
Wednesday, 10pm, Jimmy Carr Live, BAFTA 195 Piccadilly
You’re halfway through the week – celebrate by getting some laughs in with Jimmy Carr.
Thursday, 7:30pm, Microsoft Wrap Party, KOKO
You survived Ad Week – wrap it all up at the closing bash, with headliners TBA.