WFA appoints Barclays’ marketer David Wheldon as president

The World Federation of Advertisers (WFA) has appointed Barclays’ managing director of brand, reputation, citizenship and marketing, David Wheldon, as its president for the next two years.

WFAlogo resized

Wheldon, who has led Barclays’ global marketing since 2012, is one of many appointments made by the WFA today (16 March) as it introduces new corporate members to its board including Americo Campos Silva, global media manager of Shell, and Jean Jacques Velkeniers, VP of marketing for AB InBev Europe.

Wheldon replaces Martin Riley, former CMO of Pernod Ricard, who has held the post since 2013, and says as part of the new role he will “showcase how brands can play a meaningful, sustainable and positive role in a society which is increasingly demanding more from them”.

“I am passionate about how brands can be a force for good,” Wheldon said. “I am very conscious that we live in a world where brands are constantly under scrutiny for their perceived roles in causing societal problems. WFA is uniquely placed to help make the case for brands and the marketer’s profession as a whole.”

Wheldon has previously held roles as global brand director at Vodafone and global director and VP of advertising at Coca-Cola. He has also held agency roles at Lowe Howard-Spink as managing director and as president of BBDO Europe.

“We’re delighted to have David as our new President,” added Stephan Loerke, managing director of the WFA. “He is one of the global industry’s most respected figures with enormous experience of working with some of the world’s biggest brands as well as agencies, something that is hugely beneficial as we start a deeper dialogue with advertising holding companies.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here