Tech giant Microsoft owns one of the most enduring software brands in Windows, but almost managed to throw it away with Windows 8, so the product and branding noises coming from its new executive team are reassuring.
The membership economy is on the rise. While subscriptions have long been the norm in sectors such as magazine publishing, they are now becoming commonplace in less obvious markets like groceries. But is it a customer-focused means of generating loyalty and engagement, or just a way to guarantee medium-term sales in competitive and increasingly disrupted markets?
BT has taken the first step towards creating a unified service with EE, as it looks to provide a 4G service that will run on EE’s network, branded ‘BT Mobile’.
Although we made a bold step to hire a new senior marketing manager from outside the company, we probably should have stuck with our ‘building within’ strategy.
One of the biggest problems businesses encounter is finding new, effective means of communicating their message in a relevant, exciting and engaging way over an extended period of time.
The word ‘iconic’ is often overused in the marketing industry, but those brands that have truly succeeded in creating instantly recognisable brand design with lasting cultural impact reap consistent rewards from the effects on brand awareness and sales.
New rankings show that American brands are outperforming UK counterparts on virtually every measure.
Explaining why the brand is buying TV advertising spots based on data and impressions is difficult internally, according to MoreThan’s head of marketing, Hannah Fisher.
McDonald’s is looking to become a ‘content producer’ rather than a traditional advertiser with imlovinit24, a global 24-hour campaign that is seeing the brand create digital content surrounding the launch of events in 24 cities worldwide.
In an era where a quick Google search can provide a list of reviews on just about anything, jobs review service Glassdoor is aiming to overthrow the likes of LinkedIn to become the leading service for working professionals in the UK.
Advertisers risk alienating consumers and damaging the economy if they fail to use technology responsibly, a panel at Advertising Week Europe has warned.
All too often marketing is the only discipline that fully appreciates the importance of data so marketers need to get better at communicating insight with other departments, according to Justin Skinner, vice-president of marketing at Cineworld.
Morrisons’ group customer marketing and digital director Nick Collard has left the retailer as new boss David Potts reshapes the struggling supermarket’s brand identity.
With consumer engagement set to evolve with the increased use of digital, the Institute of Practitioners in Advertising (IPA) has released four key predictions on how consumer relationships with advertisers could change by 2025 at Ad Week Europe today (24 March). Executives from Unilever, Microsoft and Google debate how they are likely to respond to these changes over the next 10 years.
After announcing that she will take the post of CEO at Halfords in May, Jill McDonald, McDonald’s UK CEO and president of the company’s north west division, explained today (24 March) at Ad Week Europe why speaking the same language as the rest of the business and gaining experience are key to making it in the boardroom as a marketer.