McDonald’s: ‘We need to allow kids to have an understanding of marketing’
Mindi ChahalYoung people should be given the opportunity to understand marketing, says McDonald’s marketing manager for families, Marie Emery
Month: March 2015
Nike credits ‘strong growth’ in womenswear and e-commerce as revenues climb
Alison MillingtonNike says its womenswear and e-commerce businesses are driving growth for the company globally as it looks to goals it set out last quarter to grow its women’s business to the same size as its menswear category.
Comparethemarket looks for loyalty in promiscuous market with 2-for-1 cinema offer
Russell ParsonsComparethemarket has confirmed it will fill the gap left by the end of Orange Wednesdays last month but will go one step further by offering customers 2 for 1 cinema tickets on Tuesday or Wednesday.
Oreo creates its own outdoor total eclipse
Kaltrina BylykbashiOreo is to launch an outdoor ad today (20 March), which mirrors the movement of the sky throughout the day as the total solar eclipse takes place.
ITV drafts in Channel 4’s Steven Forde to boost online offer
Kaltrina BylykbashiITV has appointed Channel 4’s Steven Forde as the new director of marketing and experience for online and on-demand as it looks to drive up with engagement with ITV Player.
What new data laws mean for marketers
Michael BarnettThe importance of data protection passes no-one by in this technology-driven age, but given the contradictions and confusion surrounding new European data laws, marketers would be forgiven for complaining that they don’t know where they stand.
How data quality is holding brands back from achieving customer loyalty
Steve HemsleyIt’s the sexy side of data that gets marketers’ pulses racing, but whether that means personalisation or predictive analytics, it is only possible if a brand gets the basics right with a focus on data quality and preparation. Yet 92% of businesses believe their data contains inaccuracies.
7 sins of brand marketing
Kaltrina BylykbashiThe World Federation of Advertisers (WFA) has identified seven key ways that brand marketing is most likely to annoy consumers.
Four ways to drive business success from data
Rob DouglasRob Douglas, analytics as a service leader, UK & Ireland, IBM.
Attribution models need to evolve to survive
David BurrowsIt’s no secret that the most common marketing attribution models are reaching the end of their shelf-life. They are easy to use and implement, but ‘first click’ and ‘last click’ are seen as over-simplistic in a world where shopper journeys are increasingly complex.
L’Oreal’s ‘Skinchecker’ campaign pushes global skin cancer awareness
Alison MillingtonL’Oreal’s skincare brand La Roche-Posay says it is looking to move away from the “scare tactics” used by other advertisers through an international awareness campaign which urges people to get their moles checked.
The Guardian Changing Media Summit: what marketers need to know
Kaltrina BylykbashiFor its 10 year anniversary The Guardian’s Changing Media Summit focused on what digital disruption has meant over the past few years for marketers and publishers. Here are some of our key learnings.
Big data ‘not the answer’ to researching mums
Jonathan BaconMumstock 2015: Brands such as the Co-op and Kerry Foods have urged marketers to look beyond the huge amount of data available to them and create an emotional connection when targeting mums.
The 2015 digital marketing jargon-buster is here
Marketing WeekWith well established marketing terms evolving on what seems like a weekly basis, our pals at sister title Econsultancy have put together a colossal digital marketing jargon-buster.
Secret Marketer: Gaining respect might spur us to do better but it underpins a lot of stress in our lives
David CoveneyWe all want respect from our colleagues and customers, even Apple yearns this despite its success, so go out of your way and say thank you to someone every day.