Philips is launching a UK marketing campaign that it hopes will make consumers reassess the brand for the innovative products it produces now rather than linking it with sectors it no longer operates in.
Spotify is launching a “seven figure” brand campaign – its biggest yet in the UK – as it looks to change tack from previous product feature-led messaging and communicate how the streaming service plays a role in people’s lives.
I had a very interesting experience recently – being a customer! Whilst marketers invest millions in market research, there is nothing quite like putting your feet in the shoes of those that you spend your life seeking to influence.
Following his recent appointment as UK and Ireland managing director, Ronan Harris shares his views on marketing and its role within the internet giant as part of Marketing Week’s ‘View From The Outside’ series.
United Airlines found out the hard way that when crisis hits in the social media era, there is nowhere to hide. So what can marketers learn from the way brands including Pepsi, BrewDog, Samsung and Google have handled negativity?