Judges announced for Data Storytelling Awards

The judging panel for the Data Storytelling Awards, which looks to celebrate how brands are using data to bring their stories to life, has been announced, with the deadline for entries only one week away.


Key industry figures from brands such as TFL, O2, Natwest & RBS, Camelot, Royal Mail, British Gas, eHarmony and AIG will lead the panel of judges at the awards, which will take place on 10 September 2015 in London.

Alongside the launch of a sister conference dedicated to sharing and celebrating success stories surrounding data, the awards, rebranded from the previous Data Strategy Awards to mark their 10th anniversary, span across 15 categories.

The categories revolve around the way data is embedded in activation and execution of strategy, including the use of data to drive loyalty, personalisation, new product development and customer experience, as well as a Grand Prix award for the best use of data by business.

Entries will be judged against the objective and strategy of their brief as well as the approach to and success of the work in terms of brand awareness, sales or competitive advantage.

Brands can enter in as many categories as they wish by completing an online entry form.

The deadline for entries is 28 April 2015.

Full list of judges:

  • Julie Dixon, head of marketing services, TFL
  • Simon Kaffel, head of information management, O2
  • Phil Sheehy, head of private banking, Natwest & RBS
  • Nick Bonney, head of insight, Camelot
  • Ben Rhodes, director of customer marketing, Royal Mail
  • Shaun Pitman, head of data strategy, British Gas
  • Romain Bertrand, UK marketing director, eHarmony.co.uk
  • Stuart McDonald, regional head of customer insight, AIG, EMEA

Full list of categories:

  • Real-time data and automation
  • Loyalty and relationship marketing
  • Data-driven business
  • Innovation in direct marketing
  • Innovation in email marketing
  • Personalisation
  • Data integration
  • Data professional of the year
  • Data interpretation/extraction
  • Predictive analysis
  • Data-driven NPD
  • Customer acquisition
  • Customer insight
  • Customer experience
  • Audience segmentation
  • Grand Prix

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here