Simon Michaelides, marketing director of UKTV, on marketing ‘Buzz Words’
Simon Michaelides discusses marketing ‘Buzz Words’ at Marketing Week Live 2015.
Simon Michaelides discusses marketing ‘Buzz Words’ at Marketing Week Live 2015.
From brands looking to tap into the launch of the Apple Watch to Spotify’s plans for global domination, Marketing Week rounds up everything you need to know from the marketing industry over the last seven days.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
A few years ago I wrote about the wild and concerning variances across different brand valuations. In my usual understated style, I suggested that despite the power and prestige of big valuation firms Interbrand, Millward Brown and Brand Finance, there was a possibility that much of what they do was bollocks.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.