Ash Roots, Director of digital at Direct Line, on agility and meeting customers’ needs
Andy Mihalop, head of network agencies, media platforms UK, Google, discusses the biggest challenges marketers face today at Marketing Week Live 2015.
The Marketing Academy’s Sherilyn Shackell shares five lessons that every marketer should learn in order to better their career.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.