Michelle Keaney, CEO of Investing Futures, on why it’s an exciting time to be a marketer
The Marketing Academy’s Sherilyn Shackell shares five lessons that every marketer should learn in order to better their career.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
With the daily lunch trip to Pret A Manger now as common to some Londoners as riding the tube, the premium brand is moving beyond lunch with its new Good Evenings concept to bring in the city’s evening diners and is looking to expand its international operations.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.