Samsung UK vice-president of corporate marketing Russell Taylor explains how the brand plans to stop being “shy and reserved” in its new campaign, and admits that pushing wearables too early is a risk for marketers.
Bacardi has appointed Akiko Maeda to the newly created role of VP of fashion in an effort to further fashion partnerships for the spirits brand, its latest move to reach the “sweet spot” target of younger drinkers.
As advocacy groups in the US call for further regulation of advertising on the YouTube Kids app, marketers in the UK can learn some lessons in creating clear advertising to avoid similar controversy according to legal expert Dan Smith.
To celebrate the launch of the 2015 Honda CR-V, the Japanese car brand has launched a new multimedia campaign, which aims to communicate its never-ending quest for quality.
Virgin Money says it is aiming to ‘seize the moment’ and avoid banking clichés for its new ‘There’s Money and There’s Virgin Money’ television campaign as it aims to build on the momentum gained by its recent IPO.
Marketing Week can reveal that Pret has started a trial for a fine dining evening concept at its Strand-based shop in London, with the chain selling everything from beers to meat balls and changing its service from 6pm to 11pm to include menus, crockery and jazz music, in a bid to take night trade from bars and restaurants.
McCain is to launch an £8m marketing campaign that focuses on the real-life experiences of British families, as it looks to ‘reframe teatime’ and set itself apart from competitors.
With this weekend’s four-day break almost upon us, retailers and makers of hot cross buns and chocolate eggs are ramping up campaigns and promotional activities to exploit consumers’ extra free time. However, data suggests that sales and interest over the Easter period have softened over the past few years, something that needs to be fixed through creative in-store marketing and product innovation.
Marks & Spencer today announced it has grown its clothing sales after four years of decline, with like-for-like sales of its general merchandise arm up 0.7% in the 13 weeks to March 28. Allowing M&S boss Marc Bolland to take a breather, the shift comes after 14 consecutive quarters of falling clothing sales.
Apprentice star Mark Wright says that SEO is not just about ranking first on Google, as he speaks on his plans to develop a new SEO product.
Sony Mobile says it will “overcommit” in the online space as it launches a new “long-term” global brand positioning and communications platform, which kicks off today (2 April) with a consumer-focused campaign.
EE is to offer existing customers a free EE Power Bar, a portable smartphone charger, in every store as the brand seeks to become the number one network for service.
With the Conservatives spending over £100,000 a month on their Facebook page, the social media platform has become an important battle ground for politcians. Elizabeth Linder, Facebook’s government and politics specialist for Europe, Middle East and Africa, tells Marketing Week why politicians can no longer ignore Facebook.
Q Is on the job training an important feature within P&G? We are very passionate about training and it never really stops. It’s primarily on the job – there are certain standard programmes that people go through, such as our colleges for people at different [job] levels, but there’s also a mass menu of different […]
In a move to make technology a core part of its business and improve the in-store theatre and connectivity within its supermarkets, Sainsbury’s has announced the creation of 480 new specialist digital and technology roles.