Brands need to embrace a culture based on data-driven insights in order to reach consumers “at the right moment”, according to brand marketers from BBC, BT, Mothercare, Google, Argos and TfL.
To ensure its success marketers need to make a long-term commitment and investment in content marketing, according to UKTV marketing director Simon Michaelides.
The Marketing Academy’s Sherilyn Shackell shares five lessons that every marketer should learn in order to better their career.
Andy Mihalop, head of network agencies, media platforms UK, Google, discusses the biggest challenges marketers face today at Marketing Week Live 2015.
Ryan Davies, at Marketing Week Live 2015, discusses the game changers in marketing.
Simon Michaelides discusses marketing ‘Buzz Words’ at Marketing Week Live 2015.
In order to be truly multichannel, retail brands must have a consistent voice across their business or risk a backlash, according to House of Fraser’s COO Andy Harding, who was speaking on Marketing Week Live’s Big Debate stage today.
Brands marketing just one product attribute can become vulnerable to changing consumer attitudes.
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Language has the power to shape our beliefs and make us behave in a certain way. If, as research suggests, it is what we hear that counts, not what we say, it means we all have a responsibility to understand and use the psychological tools within language to communicate clearly and with transparency.
It’s the end of an era at Abercrombie & Fitch. The beleaguered fashion brand announced on Friday that it was adopting a new direction in response to flagging sales and a declining share price. It is a big marketing moment simply because of what Abercrombie once was, namely the best run fashion brand on the planet.
Home Retail, the owner of Homebase and Argos, has credited its most recent Argos advertising campaign as it claimed that British consumers’ likelihood to shop at the catalogue retailer has risen to the highest levels in over three years.
The historic FA Cup, which hasn’t had a primary sponsor this season after Budweiser declined to renew its deal, is set to be rebranded to the ‘Emirates FA Cup, according to media reports.
Lego is targeting parents on Facebook through a partnership with the social network for its “Kronkiwongi” campaign, the latest in a line of efforts to involve co-creation in its marketing strategy.