P&G to cut agency roster and reinvest some of $500m savings in marketing activity
Russell ParsonsProcter & Gamble is to cull the number of agencies it works with worldwide as it looks to cut its marketing costs by up to $500m.
Procter & Gamble is to cull the number of agencies it works with worldwide as it looks to cut its marketing costs by up to $500m.
L’Oreal is expanding its insights team in an effort to “embrace new technologies, consumer behaviours and trends” as it readies awareness campaigns for its Garnier Nutrisse and Essie brands.
Marketing Week takes part in sensory research to find out why brands are testing the five senses to engage consumers and stay ahead of the competition.
Carphone Warehouse has today launched its own mobile phone network under the brand iD, a decision fuelled by the ‘lack of flexibility currently on offer by the other mobile networks,’ according to its marketing director Julian Diment.
After the KFC business “fell off the edge of a cliff” in the UK in 2013, the fast food brand says it is looking to regain momentum by taking bigger risks, connecting with consumers through “emotional” rather than “rational” advertising and making digital a more central part of its marketing mix.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
In a world where flexibility of working is encouraged, we need to remember that marketing is still a people business and creativity demands direct engagement.
Mobile advertising represented 73% of Facebook’s $3.32bn ad revenues, which were up 46%, for the first three months of the year. However, chief operating officer Sheryl Sandberg insisted it is ‘still early days’ when it comes to harnessing mobile’ and video’s true potential to marketers.
Starting with a new 7,000 sq ft store in Chester that will open today, the new ‘Holland & Barrett More’ concept will see the creation of 50 new stores over the next two years.
McDonald’s aims to arrest its sales slide by becoming a “modern and progressive” company with a test and learn culture, new chief executive Steve Easterbrook has said.
As fans consume more digital content, sponsors need high-tech strategies that don’t neglect traditional supporters.
Q: What are your criteria when choosing brand partners for Liverpool FC? Billy Hogan: It has been a very successful last 18 months for the partnerships team, which is a key component of our growth on the commercial side. There are basically two ways that a brand can partner with the club: one is on […]
Coca-Cola has credited its increased spend in marketing and innovation as its first quarter results show global growth in its sparkling and still beverage categories, largely driven by its Coca-Cola and Innocent brands.
Global music and entertainment company Ministry of Sound has appointed Matthew Kershaw and Alexis James to the newly created roles of group marketing director and commercial director as it looks to promote awareness of its premium music portfolio and ‘redefine clubbing for the next 25 years’.
From learning how to improve insight to dealing with difficult situations, leading marketers from this year’s Vision 100 share the advice that has helped to shape their career.