The outdoor sector needs to work closer together to educate marketers on the technological capabilities of out-of-home (OOH) advertising, according to Sarah Speake, chief marketing officer for Clear Channel.
Ok, I have to be honest. I had never heard of R3. Apparently in its day job R3 helps companies maximise their agency reviews, remunerations and relationships – hence the name. I have no idea if it is any good at any of those tasks, but it surely has done every marketer a favour with its new report on marketing communications published this week.
With the prospect of another coalition government likely, the Lib Dems, who could possibly form one with either Labour or the Conservatives, say they will push to restrict pre-9pm advertising of unhealthy food and drink products.
With less than a month to go before the general election, the outcome for most agency people is perhaps of little consequence but for clients it is a big deal.
Age UK has launched a new advertising campaign, which uses a stark juxtaposition to respond to the current Facebook ‘Friends’ poster campaign. The adverts, designed by J. Walter Thompson, feature the words ‘No Friends’ over portraits of solitary elderly people.
Martell Cognac has appointed Hollywood actress Diane Kruger as its ambassador, one of many global initiatives to mark the French brand’s 300th anniversary as it looks to change its strategy to reach younger consumers and push the influence of French culture worldwide.
As technology evolves and consumer needs change, marketing departments require an acute focus on the right skill sets for the job. That means closing the gap between traditional marketing methods and innovative new tactics, spanning silos and building function competencies. The stakes are high.
Leading marketers from our Vision 100 list explain how they confront today’s business challenges.
Snapchat has discontinued its first ad service ‘Brand Stories’ for the time being, as it confirms it is redeveloping the platform, which launched only six months ago.
Coca-Cola has replaced Coca-cola.co.uk with a new multimedia platform, Coca-Cola Journey, which brings to life the company’s newly-launched “One Brand” strategy through a “digital magazine” rather than a traditional website.
RBS has appointed Barclays’ David Wheldon to the newly created role of chief marketing officer as it looks to become the most trusted bank by 2020 by changing customer perceptions.
The Conservative party says it will champion British food brands looking to export into new markets, while taking action on products which contribute to childhood obesity, if re-elected to form the next UK government.
BT today announced the appointment of Zaid Al-Qassab as chief brand officer, a role that will see him lead group marketing strategy and brand
All online organisations will require their chief marketing officers (CMO) to have backgrounds in computer science within the next 10 years, according to a senior executive at online fashion retailer Farfetch.