Brewer and industry body group The Beer Alliance is pumping more money into media with the next phase of its ‘There’s A Beer For That’ campaign, an effort to replicate the success of its first campaign and ‘re-ignite Britain’s love of beer’ after the category finally saw growth last year.
Brands have welcomed plans for new vlogging guidelines from the Advertising Standards Authority but it is up to advertisers and vloggers to be transparent and authentic or risk losing their audience.
From Visa threatening to pull its sponsorship of FIFA amid the footballing body’s corruption crisis to Apple growing its brand value by 67% to top the BrandZ rankings, it’s been a busy week. We round up the five most important stories.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Brands overhauling their businesses to become more customer-centric must put data at the centre of their reforms and instil it in their organisations, to avoid creating a new but irrelevant proposition.
Both former politician Ed Balls and former England cricketer Kevin Pietersen have found themselves unwanted in their respective fields, despite having dedicated most of their lives to their careers. Not so long ago, both were the darlings of their industries and no one would have imagined they would fall from favour so quickly.
With brands including H&M, Spotify and Starbucks lining up to use them, live-streaming apps such as Periscope and Meerkat could become the next big thing for marketers.
From a new mobile payments system to an operating system for the internet of things, these are the key things marketers need to know about Google’s annual I/O conference
Whole Earth is hoping to overtake Sun-Pat as the top peanut butter brand by pushing its “natural” and “pure” positioning through a refresh and campaign as UK consumers start to “wise up” to the health benefits of the spread.
Sales of organic and locally sourced foods are on the increase and the wider food industry is once again looking to sustainability as a differentiator, with McDonald’s and KFC making new sourcing commitments, but brands still have work to do to convince consumers.
Instagram is launching its ‘carousel ads’ format in six markets globally, including the UK, allowing users of the photo-sharing app to buy the products they see.
Consumer confidence levels dropped back in May as consumer morale about the future declined despite the election of a new Government.
We hadn’t done a lot of traditional marketing or storytelling. Design has impacted the way we evolved our product, how we thought about building the brand and that has really differentiated us. We really focus on authenticity and how we marry design with intention. It’s honest, sometimes provocative and that’s what we’re about. In reality, […]
Big data seems to divide brands into either advocates or sceptics, with some now seeing paybacks and others having jumped in unwisely. Whichever side they are on, brands need to set out their goals first before deciding whether to invest.
The London 2012 Olympics were a ‘gamechanger’ for the Commonwealth Games, resulting in the ‘highly successful’ Glasgow games in 2014. Now, with the next games three years away and not on home turf, Commonwealth Games England (CGE) is looking to maintain momentum by building a ‘movement’ that can attract top-tier sponsors.