Month: May 2015

5 things you need to know this week

From Visa threatening to pull its sponsorship of FIFA amid the footballing body’s corruption crisis to Apple growing its brand value by 67% to top the BrandZ rankings, it’s been a busy week. We round up the five most important stories.

Health food

Marketoonist 28 5 15 Healthy living thumb

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

New demand driving sustainable food growth

organic food

Sales of organic and locally sourced foods are on the increase and the wider food industry is once again looking to sustainability as a differentiator, with McDonald’s and KFC making new sourcing commitments, but brands still have work to do to convince consumers.

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