Top ten YouTube ads in April

Hyundai’s Message to Space and Google’s hunt for the Loch Ness monster topped YouTube’s leaderboard, which ranks popularity by combining views and engagement, last month, while emotional campaigns from Pandora and Dove also made their mark.

1. Hyundai: A Message to Space

The automaker broke a Guinness World Record for “The largest tire track image” when it helped a 13-year-old girl send a message to her astronaut father in space by creating a message out of tire track marks at Delmar Dry Lake in Nevada. While the message covered 2.1 square miles, the Innocean Worldwide-created video received 55.9m views and over 2,000 comments.

2. Explore Loch Ness in Google Maps

Google Maps allowed people to search for the Loch Ness monster by working with the Caitlin Seaview Survey to produce an explorable map of the Scottish lake, using its underwater Street View cameras to create this viral adam&evebbd-created video.

3. Google Presents: Inside Abbey Road

The tech giant made the list yet again with a video which gives viewers a first-hand experience inside the iconic Abbey Road Studios, including its rooms, historic images and videos and a chance to play an instrument.

4. The unique connection – Pandora

In this Mother’s Day themed spot, the jewelery brand blindfolded six children (with permission!) and asked them to try and find their mother using their senses and intuition in order to highlight the bond between mother and child.

The video has received 14.8 million views and over 1,500 comments.

5. Report it to Stop it – Transport for London

TfL’s “Report it to Stop it” campaign is based on data which shows that 10% of passengers experience unwanted sexual behaviour on public transport but only 1 in 10 will report it, according to the brand. The video shows a woman’s journey on the Tube where she experiences escalating incidents of unwanted sexual behaviour, with viewers asked to decide at what point they would step in and report the incident to staff.

6. Dove Choose Beautiful | Women all over the world make a choice

The video, filmed across four cities including London, shows real women’s reactions when they are presented with the choice of walking through two doors, one entitled “Average” and the other “Beautiful”.

It is based on insight that suggests women find it difficult to recognise their own beauty or are concerned about others thinking they have an exaggerated sense of self confidence, something that Dove hopes to tackle by creating a conversation of “women inspiring other women” on social media with the hash tag #ChooseBeautiful.

7. Infiniti Q50 Test Drive – Guaranteed to surprise

The Infiniti Europe video, created by Crispin Porter + Bogusky, shows a customer recieve a surprise after registering online for an Infiniti test drive – his Infiniti Q50 is personally delivered by Infiniti Red Bull racing driver Daniel Ricciardo.

8. adidas Climachill: Uncontrol Yourself

The brand received 1.2 million views on the campaign, which features Simona Halep, footballer Gareth Bale, basketball player Jeremy Lin and track star Octavious Freeman and is an effort to promote adidas’ climachill product range.

9. Ripple – Nike Golf

https://www.youtube.com/watch?v=CdhWhgA8Y0A

4.3 million people have tuned in to watch the Wieden + Kennedy-created film, filmed in Rory McIlroy’s hometown of Holywood, Northern Ireland, which shows how Tiger Woods inspired McIlroy to rise in the ranks of professional golf.

10. Robinsons TV advert 2015 – They Grow Up Fast

As part of Robinsons “Play Thirsty” brand purpose, the 60-second ad is an attempt to “cement the role the category plays in consumers lives” by promoting Robinsons role in family life.

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  • MidfieldGeneral 7 May 2015 at 7:28 pm

    There are some amazing adverts there. I love the Nike one down in 9th place.

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