EasyJet launches ‘host’ app that it claims will personalise airline travel
Sarah VizardEasyJet is rolling out a mobile ‘host’ app across European airports that the airline claims will personalise airline travel as it focuses on aim to be “digital leader”.
How and why brands are tapping into the General Election
Sarah VizardPolitics is a divisive subject so it might seem sensible for brands to keep their distance, yet a range of companies, from Paddy Power to B&Q and Mr Kipling, have tried to tap into the interest around the General Election. But who has done it most effectively, and why?
How brands can bounce back from supermarket de-listings
Thomas HobbsWith Tesco boss Dave Lewis prioritising the reduction of 30% of the retailer’s product range, well-established brands, from Schweppes to Kingsmill, have been removed from its shelves over recent months.
Efficient marketing and CMO tenure: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?