James has been at BT since 2007 and was promoted to his current role in 2010. He is responsible for the performance of its consumer business including phones, TV and broadband as well as BT’s more recent move into sport.
While at BT he has been responsible for the culmination of the ‘Adam and Jane’ campaign and its transition to the ‘BT flatmates’ spots. He also led the activity to mark the launch of BT Sport, which starred footballers including Gareth Bale, Joe Hart and Rio Ferdinand, and its superfast broadband service BT Infinity.
Both services now have millions of subscribers. BT Group reported revenues of £17.9bn for the year to the end of March.
Prior to joining BT James held a number of marketing roles at NatWest Bank and Orange, as well as working at advertising agency Rapier.
BT does not currently have a replacement for James.
His departure is the latest shake-up at BT after former marketing and brand director Suzi Williams’ decision to leave the company after a decade. Zaid Al-Qassab joined BT last month in a new role as brand chief.
Further details of James’ new role will be released in the coming weeks.