BT’s consumer marketing David James leaving for role at a rival

BT’s consumer marketing director and Vision 100 member David James is set to leave BT to take on a wider commercial and marketing role at a competitor.

James has been at BT since 2007 and was promoted to his current role in 2010. He is responsible for the performance of its consumer business including phones, TV and broadband as well as BT’s more recent move into sport.

While at BT he has been responsible for the culmination of the ‘Adam and Jane’ campaign and its transition to the ‘BT flatmates’ spots. He also led the activity to mark the launch of BT Sport, which starred footballers including Gareth Bale, Joe Hart and Rio Ferdinand, and its superfast broadband service BT Infinity.

Both services now have millions of subscribers. BT Group reported revenues of £17.9bn for the year to the end of March.

Prior to joining BT James held a number of marketing roles at NatWest Bank and Orange, as well as working at advertising agency Rapier.

BT does not currently have a replacement for James.

His departure is the latest shake-up at BT after former marketing and brand director Suzi Williams’ decision to leave the company after a decade. Zaid Al-Qassab joined BT last month in a new role as brand chief.

Further details of James’ new role will be released in the coming weeks.

Read more about the Vision 100 here.

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here