Mark Ritson: Five reasons why the Protein World furore is great marketing
Mark RitsonThe huge debate that has exploded around Protein World’s “Beach Body” campaign has made it the big branding story of the year so far.
The huge debate that has exploded around Protein World’s “Beach Body” campaign has made it the big branding story of the year so far.
Smirnoff is looking to become “more present in culture” with an “always on” marketing strategy as it kicks off a new £4.5m campaign, which will target cultural events such as the General Election and Pride in London.
From embracing data-driven insight to making lifelong consumers from students, Marketing Week rounds up all you need to know from last week’s Marketing Week Live event in London.
McDonald’s is looking to “return excitement to its proposition and brand” as part of the plans it laid out yesterday (5 May) to “reset and turn around the business” following poor global sales performance in recent years. However, if brand tracking data is anything to go by, it has a long road ahead to rebuild its name in the UK.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Coca-Cola has unveiled a new UK television campaign, with a rap-heavy ad, as it makes the first step towards its ‘One Brand’ strategy; in which the packaging and advertising of its four product variants, Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life will fit underneath the master brand rather than being marketed as separate brands.
Unilever’s “sustainable living brands”, such as Dove and Ben & Jerry’s, accounted for half of the company’s growth last year and grew twice as fast as other brands in its portfolio, according to the company.
From TfL’s move to let brands rename tube stations to P&G’s decision to cut its agency roster, Marketing Week rounds up everything you need to know from the marketing industry over the last seven days.
Carlsberg is hoping to add humour to the debate surrounding Protein World’s controversial campaign as it launches a spoof of the ad, the latest effort for the brand to show consumers it is “on the pulse” of popular culture.
Alex Tait has joined Unilever as UK and Ireland media director as the Dove and Marmite owner looks to deliver “outstanding 360 communication” for its brands.
Without robust integration between technology and customer experience, the encounters that consumers have with brands offline and online can be inconsistent.
Campaigns from Converse, Unicef and Adidas are among the 10 shortlisted by Marketing Week for the prestigious Midem Marketing Competition.
P&G’s recent decision to cut its agency roster and reinvest savings into marketing activity is reflective of the pressures the company is under to cut costs. However, while a crucial aspect, the move is not just about saving money, and the strategy could be viewed as indicative of the way brands will work with agencies in the future.