Converse was awarded gold for its ‘Rubber Tracks Sample Library’ campaign with Cornerstone, while Unicef’s “Press Play to Give” campaign with Edelman Deportivo and G.H. Mumm’s “Dangerous by David Guetta” created by My Love Affair took silver and bronze.
The awards scheme, of which Marketing Week is a sponsor, celebrates creative excellence in global music marketing. The competition was hosted and presented by Ruth Mortimer, content director at Centaur Marketing, the publisher of Marketing Week.
The competition saw a record number of candidates this year, with more than 100 submissions, up 61% over 2014.
Among the jury members were Jennifer Breithaupt, senior vice president and head of global entertainment marketing at Citi and Lars Düysen, vice president of brand partnership and music licensing GSA at Sony Music Entertainment.
Last year’s Marketing Competition gold award was won by a Belgian campaign for dementia awareness by Studio Brussel and Mortierbrigade featuring victims of the disease performing as a support act for the band Muse in front of an 18,000-strong audience.
The silver gong was picked up by Philips Sound and Ogilvy & Mather for its ‘You need to hear this’ campaign, while the bronze prize was taken by Air France and BETC for the ‘Music In The Sky’ initiative.
The ten 2015 finalists were: