Data Storytelling Awards 2015: The Shortlist

In September this year, Marketing Week will be celebrating the best of the data industry with the Data Storytelling Awards. Before the ceremony, we will also be holding the Data Storytelling Conference. Here we reveal the shortlist for 2015

Data_storytelling_awards_breaker

For 2015, Marketing Week’s annual celebration of the great and good in the data industry is reborn. The new name, Data Storytelling Awards, is not just a rebadging exercise decided on a whim; it is a reflection of the changing nature of how brands are using data to drive business success.

Data is being utilised to transform businesses, processes and most importantly, sales performance. In just a few years, the conversation is no longer about why data is going to change marketing, it’s about how it is bringing brands’ stories to life.

This year’s shortlist crystalises this journey perfectly. Whether it is how brands are successfully harnessing the new possibilities real time automation presents to create engaging and highly effective campaigns or the increasingly canny exploitation of data to drive results via ‘traditional’ channels such as direct marketing, the shortlist is all encompassing.

Looking over the shortlisted entries, it is rewarding to find that although data is the fuel for an array of platforms, tools and channels, the measures of success are generally the same: they generated impressive return on investment. All those shortlisted were clear in their description of the success against objectives.

The awards ceremony on 10 September will be a celebration of data’s role in driving this business success. Make sure you join us at the Marriott Hotel in London for this celebration of the marketers and agencies behind excellence in data use, when the winning entries will be unveiled.

In addition to the categories listed here, we will soon announce a shortlist for the Data Professional of the Year. You can still nominate your choice for the marketing industry’s most admired brand-side data professional until 15 June at www.mwlinks.co.uk/dataprofessional. After the nominations close, we will be asking you to vote on a winner from the shortlist, compiled from the nominations and based on their quality of work, innovation and overall contribution to the data marketing industry.

Also new this year, the Data Storytelling Conference, which takes place ahead of the awards on 10 September. Some of the UK’s biggest brands will share their data stories and how you can win in your respective sectors ahead of the evening’s glittering awards ceremony.

Data_awards

To find out more about the awards and the conference visit www.datastorytelling.co.uk. In the meantime, congratulations to all those companies shortlisted!

Listed by brand and entering supplier where applicable 

Real-time data and automation

Alpharooms Brainlabs
B&Q Infectious Media
Infiniti Europe TMW Unlimited
John Lewis Infectious Media
Larsson & Jennings AdRoll
P&O Ferries R-cubed
Spirit Pub Company Celerity
Virgin Atlantic R-cubed

Loyalty and relationship marketing

Buyagift RedEye
Currys PC World 1000heads
Financial Times
Guinness Havas helia
Spirit Pub Company – Fayre & Square Celerity
Telefonica UK VCCPme
The Guardian MRM Meteorite
Virgin Trains TMW Unlimited

Audience segmentation

Chiltern Railways DST Applied Analytics
CrossCountry Trains
eBay Aimia
Greggs gratterpalm
John Lewis Infectious Media
M&S  Planning-inc
Nationwide Building Society
Spirit Pub Company Celerity

Data-driven business

DFS Salmon Limited
easyJet Havas helia
Financial Times
National Trust Medialab & Mindshare
RBS Ninah
SABMiller Acceleration
The Guardian MRM Meteorite
Waitrose Infectious Media

Innovation in email marketing

Argos Planning-inc
Hudson Shoes Bronto
P&O Ferries R-cubed
Vauxhall MRM Meteorite
WGSN

Innovation in direct marketing

BBC TV Licensing Proximity London
Costco Royal Mail MarketReach
easyJet Havas helia
The Co-operative Insurance Communisis Data Intelligence

Personalisation

Argos Planning-inc
IKEA Poland Quant Marketing
M&S Planning-inc
McDonald’s VMob
P&O Ferries R-cubed
Spirit Pub Company – Fayre & Square Celerity
Virgin Atlantic R-cubed

Data integration

Argos Planning-inc
Benefit Cosmetics UK 1000heads
House of Fraser Rakuten Attribution
SABMiller Acceleration
Virgin Atlantic R-cubed

Data interpretation/extraction

Barclaycard
Infiniti Europe TMW Unlimited
RBS Ninah
Royal London Group Periscopix
The Economist Soak Digital
Which? Magazine Brainlabs

Predictive analytics

Argos Summit
IKEA Poland Quant Marketing
Land Rover UK Occam DM
Telefonica UK VCCPme
Viking Direct Communisis Data Intelligence
Virgin Atlantic R-cubed

Customer acquisition

British Gas Powerforce Field Marketing
Bupa Global DigitasLBi
Eurotunnel Le Shuttle OMD UK
Infiniti Europe TMW Unlimited
Marie Curie
National Trust Medialab & Mindshare
Vauxhall MRM Meteorite

Customer insight

BBC TV Licensing Proximity London
Department for Work and Pensions
Hachette UK
HSBC Expat

Customer experience

easyJet Havas helia
Lenovo Posterscope
Telefonica UK VCCPme
Wood Mackenzie SapientNitro London

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Visit the Data Storytelling awards homepage

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