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Gluten-free brands look to shake off ‘dull and dusty’ image
Alison MillingtonWhile consumers continue to buy into the gluten-free trend, confusion surrounding the benefits of cutting gluten suggest brands need to do more to communicate their proposition and the lifestyle benefits and get rid of their ‘dull and dusty’ image in order to maintain the momentum.
Daily Mail launches Daily Mail TV with US personality Dr Phil
Ruth MortimerThe British publisher is pushing into the US broadcast TV industry with a new show that will also integrate with its digital format.
5 things you need to know this week
Alison MillingtonSince not everyone has been lucky enough to be drinking rosé on a yacht in the sun in Southern France, here’s a roundup of the top marketing stories from outside the world of Cannes this week.
Efficient marketing and CMO tenure: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?