Marketing Academy begins search for marketing leaders to join ‘Fellowship’ programme

The Marketing Academy is open for applications for its annual ‘Fellowship’ programme, designed to equip CMOs for the boardroom.

Marketing Academy logo

The programme, sponsored by ISBA, Adobe and British Airways and developed in partnership with McKinsey & Company is open to 15 ‘Fellows’. They must typically have 15 years leadership experience and demonstrate a clear ambition and the potential to take on the top job.

Sessions include a three-day residential course plus ongoing masterclasses that cover elements such as corporate finance, governance, industrial relations and supply chain.

There is also a mentorship scheme, offering Fellows the chance for one-on-one coaching with some of the most high-profile names in British business.

Marketing Week is a founding partner of the Academy.

Last year’s cohort included John Lewis marketing director Craig Inglis, Sarah Warby, marketing director at Sainsbury’s and Keith Moor, the CMO of Santander.

April Adams-Redmond, Kerry Foods CMO who also took part last year, says: “The Marketing Academy Fellowship has been a life-changing experience.  The programme gives CMOs the ammunition required to become CEOs and so much more.”

This year’s programme commences in January 2016 and runs for 12 months. Applications can be made via with the deadline set for 11 September 2015.

The Marketing Academy’s founder Sherilyn Shackell says: “The Marketing Academy Fellowship provides a fantastic opportunity for leading CMOs to get the development and mentoring they need to reach the highest levels of business.  We’ve already seen participants from the first two Fellowship Programmes make it from CMO to CEO. We’re looking forward to welcoming the next cohort of talented senior marketers onto the programme.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here