Unilever is launching a global crowdsourcing community as part of its startup accelerator Unilever Foundry as it looks to get people to collaborate and aid its sustainability efforts.
Mini is seeking to position itself as a more serious and socially-conscious car marque with the launch of a new visual identity and brand philosophy.
I have been lucky enough to take part in a couple of panels recently that focused on the need for brands to tell their story.
Over the past few weeks, we have seen a couple of brands put under public scrutiny as a result of horrific accidents.
The magazine and online publisher revolutionised its brand in 2012 by becoming free-of-charge. Now, under the helm of a global CMO for the first time, it is embarking on the next stage of its international growth plans with a focus on combining content with commerce.
The days of retailers offering customers only traditional loyalty cards could be over as technology opens up huge opportunities for mobile apps to offer instant rewards and offers as well as location-based messaging, but not everyone is sold on the idea.
As its e-commerce business and revenues continue to grow, Nike has launched click-to-buy campaigns on Twitter and Instagram as part of its plans to connect social media with online sales.
Fans of the oldest tennis grand slam differ widely from the sponsors’ typical consumers, and while many may be targeting a new customer base, new partnerships may struggle to match the awareness of decades-old deals.
Tesco saw like-for-like sales fall 1.3% for the three months to the end of May as chief executive Dave Lewis says the supermarket is starting to succeed in offering consumers ‘unique brand experiences’.
Cannes 2015: Marc Mathieu, former senior vice president of marketing at Unilever and soon to be Samsung CMO, believes there is a new advertising model for brands that is powered by data.
Cannes 2015: Brands are becoming overwhelmed by amount of ad tech available to them and more needs to be done to make the process simpler and easier for marketers, according to Intel’s vice president of digital marketing and media Becky Brown.
Following Sport England winning the Glass Lion for Change at Cannes, Marketing Week caught up with chief executive officer Jennie Price on why traditional media is vital in creating a viral campaign, why winning awards will help them launch a New Year campaign and why diversity is key for the business.
Why the IPA’s next challenge is improving diversity and the latest from the Cannes Lions festival.
Cannes 2015: Following a win at the Cannes Lions Awards for its work with Dove’s campaign #SpeakBeautiful, which aims to turn negative tweets about body image into positives, Marketing Week caught up with the brand’s vice president of global brand strategy, Joel Lunenfeld, on partnerships, mobile video and promoting Vine video creators.
Great campaigns require a purpose, which must fulfil a core business need and address a gap in existing marketing. Caliber’s Simon Bennison argues the case for investing in remarkable content.