“We are on the precipice of a golden age in marketing because of the way we can reach people. We need to seize it”, according to Marc Pritchard, P&G’s chief brand officer.
Cannes 2015: Jamie Oliver spoke to Marketing Week about the role of brands in healthy eating and why he thinks YouTube is the future of broadcast.
Britvic is championing social to promote Robinsons 80th anniversary and a commitment of five more years as a Wimbledon sponsor and bring love back to its Tango brand as it looks to “drive value” to the soft drinks category.
Coca-Cola’s head of music and entertainment marketing talks content.
Problems dealing with IT teams and a lack of time, resources and money to optimise campaigns are among the top “pain points” for marketers according to new research by Econsultancy and SmartFocus.
The Festival of Marketing, the award-winning event backed by Marketing Week and Econsultancy, has launched an innovative new set of awards – the Masters of Marketing. The Masters are about celebrating true mastery in marketing and are based around showcasing the brilliance of the work itself. The awards work is integral to the Festival of […]
Tata Communications is hoping to boost the profile of the brand among consumers via a tie-up with the Heathrow Express.
Brands targeting consumers via social media need to identify ‘super influencers’ and turn those who share content into brand promoters, as research revealed at Cannes Lions today (24 June) shows that UK users are less likely to interact with a brand than those in emerging markets.
Yahoo’s head of advertising solutions for EMEA, Patrick Albano, will tell delegates at the Cannes Lions festival why inspiration and consumer trust are key drivers for successful content, based on new research released today (24 June).
The tactical advantage is questionable when more than 60 brands can share the screen.
From Spotify deciding what it will be when it grows up to how Unilever and Vice are using content to deliver relevant marketing to consumers, here’s the three big trends to come out of Cannes day 2.
So far this year almost $26bn of media spend has been put up for review by more than 20 big brands including Procter & Gamble, Volkswagen and Coca-Cola. While some of that is down to coincidence, marketers think it is also due to the major changes in how media is planned, bought and sold in part due to the rise of programmatic.
England Golf’s CEO David Joy says the governing body is looking to halt declining participation in golf and change perceptions of the game as ‘too expensive or timely’ with a new brand strategy.
Fresh from becoming the first UK automotive brand to use Twitter’s Flock to Unlock (F2U) feature for a digital competition, Peugeot’s digital and social media manager Zoe Macleay says the brand is making social its primary focus over television as “that’s where our customers are going”.
Unilever announced a major partnership with Vice at Cannes today (23 June) that will see the FMCG giant co-create content for the media company’s new female-focussed Broadly channel.