The new Heinz Kraft company will not have a marketing boss in its senior team

The new Kraft Heinz company has decided not to appoint a marketing boss to its senior leadership team, with marketing being run out of its business units rather than from a central location.

The merger, which was announced in March and is expected to be completed later this year, will see Kraft marketer Nina Barton, who currently works in its coffee team, take on the top marketing role. Her title will be senior vice president of marketing innovation, research and development.

She will not, however, serve on the 10-strong senior leadership team that will report to the company’s CEO Bernardo Hees.

Instead, Barton will be part of what Kraft Heinz calls an “extended leadership team”. She will report into George Zoghbi, who will take on the role of chief operating officer of the US commercial business having served as Kraft’s COO since February.

The leadership team will, however, have some marketing experience. Matt Hill has been appointed “zone president” of Europe and is on the leadership team. He was formerly CMO at Heinz UK before being promoted to UK president and then zone president of Europe.

The zone presidents for Kraft Heinz’s other business units also all have marketing experience.

Several execs will also leave the business following the merger. These include Jane Hilk, who is currently CMO and president of beverages and snack nuts at Kraft.

Hees says: “The leadership announcement further builds on Heinz’s strong foundation for future growth.

“I am thrilled that this world-class group of executives will join me in taking Heinz to new heights while elevating our iconic global brands, offering superior customer service and ensuring that we continue to work collaboratively and efficiently across our global businesses.”

Latest from Marketing Week

The Insight Show partners with networking forum AURA

Insight Show

The partnership with AURA, the networking forum for brand-side insight professionals, will see it host its own conference within the Insight Show. Sessions aim to bolster the influence of insight in conversations with senior marketers and to improve communication of and engagement with insight-led projects.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here