Vision 100: the big questions – What is the optimum structure for a marketing organisation?
At the Vision 100 party, top marketers from brands including Clear Channel and Macmillan discussed the optimal structure for a marketing-driven organisation. Ideas ranged from making sure the CMO is on the board to breaking down silos to foster innovation and ideas.
Consumers want an end to predictable shopping destinations filled with the same brands – instead they want the high street of 2025 to offer unique shopping experiences that combine tangible products with the convenience of technology.
Our visionary marketing leaders all responded with an unequivocal yes, although how they go about ensuring they stay top of their game varies – from training courses to chatting to the next marketing generation.