Vision 100: the big questions – What will be the next trend to impact marketers’ jobs?
From understanding data to programmatic and the shift in marketing from the ‘creative and fluffy’ to the ‘analytical and accountable’, find out what some of Marketing Week’s Vision 100 from brands including Yahoo, Hailo and UKTV think will be the big trends impacting CMO’s jobs.
At the Vision 100 party, top marketers from brands including Clear Channel and Macmillan discussed the optimal structure for a marketing-driven organisation. Ideas ranged from making sure the CMO is on the board to breaking down silos to foster innovation and ideas.
Story of my CV: Having worked at Apple, Expedia and Skype at pivotal times for each brand, John Veichmanis has been at the forefront of digital innovation throughout his career, something which he has taken to his current role as CMO of luxury marketplace Farfetch.