Month: July 2015

Focus group of one Marketoonist 2 7 15

Focus group of one

Tom Fishburne

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NME

Will a free NME hit the right note with readers and brands?

Sarah Vizard

NME is to rebrand, giving its magazine a circulation boost by making it free and introducing new content such as video and events. Industry observers suggest the move could help the struggling music magazine’s brand as it battles with slumping sales and could offer new opportunities to marketers keen to reach it’s younger readership.