Yorkshire Tea pushes £5m into marketing to compete with ‘big boys’ of tea
Alison MillingtonYorkshire Tea is increasing its marketing spend to £5m over the next 12 months in an effort to overtake Tetley as the second largest tea brand in the UK.
Month: July 2015
Currys PC World: Snapchat allows us to do more than just add noise to a news feed
Thomas HobbsCurrys PC World has launched its first campaign through Snapchat as it aims to target and inspire millennials on their technology purchases.
Sir Bradley Wiggins adds new sponsor to cycling team ahead of start of Tour de France
Sarah VizardSir Bradley Wiggins’ cycling team ‘Wiggins’ has added Yellow Jersey Cycle Insurance (YJCI) to its growing list of sponsors ahead of the start of the Tour De France on Sunday (4 July).
A broken heart? Match.com plans heartbeat-tracking feature for wearables app
Thomas HobbsDating platform Match.com is planning to introduce a heartbeat tracking feature to its app as it looks to stay relevant amid the growing use of services such as Tinder.
The Vision 100 party caught on camera
Marketing WeekMarketers from ITV and the BBC, Hailo and Mamas and Papas, Yahoo and P&G, joined Marketing Week for an evening of networking and drinking and a little bit of magic to celebrate the second in our Vision 100 series.
Sony PlayStation and Microsoft on how brands can better use content
Alison MillingtonMicrosoft and Sony PlayStation share their insights on why an ‘always on’ approach and content designed for mobile-first are key to creating a successful content marketing strategy.
Cannes is a celebration of great creativity and insight
Russell ParsonsAmong the many fantastic campaigns garlanded at Cannes Lions last week, two stood out: the ‘Like A Girl’ campaign for Procter & Gamble’s Always brand and Sport England’s ‘This Girl Can’.
The new Heinz Kraft company will not have a marketing boss in its senior team
Sarah VizardThe new Kraft Heinz company has decided not to appoint a marketing boss to its senior leadership team, with marketing being run out of its business units rather than from a central location.
Big brands left out of consumers’ ideal high street
Mindi ChahalConsumers want an end to predictable shopping destinations filled with the same brands – instead they want the high street of 2025 to offer unique shopping experiences that combine tangible products with the convenience of technology.
Nathalie Nahai: If brands want to use social media to boost sales, they have to work with customers
Nathalie NahaïAs Nike and other ecommerce businesses begin to tap social media sites for revenue, one of the questions we face is how best to optimise the experience so that customers and businesses can both get what they want.
Mark Ritson: The idea that marketers need to be creative is a load of baloney, we’re useless at it
Mark RitsonMarketers should stick with their actual job – research and strategy and ignore those who bang on about being creative.
Nowhere to hide: why transparency is a business necessity
Lucy TesserasFIFA, Thomas Cook and Alton Towers prove concealing flaws is riskier than revealing them.
Protein World ‘Beach Body’ campaign was not ‘socially irresponsible’ rules ASA
Alison MillingtonWhile the ASA banned Protein World’s controversial ‘Beach Body’ ads due to health and weight loss claims, after launching a further investigation into the campaign’s effects on body image the ASA has decided that the ads are ‘not irresponsible’ and ‘unlikely to cause offence’.
1 in 7 Brits choosing to block online ads
Thomas HobbsUp to 15% of UK consumers are actively blocking online ads through programmes such as AdBlock according to a new report, suggesting marketers need to do more to ensure their ads aren’t ‘disruptive’ or ‘annoying’.