Month: July 2015

Procter & Gamble

Three brand challenges that await new P&G boss David Taylor

Thomas Hobbs

Having already served in various senior roles across the business, incoming CEO David Taylor appears to be a safe pair of hands for Procter & Gamble as it parts ways with A.G. Lafley for the second time. However with ongoing issues around its product ranges and “questionable marketing” – his tenure won’t be without its challenges.

Starbucks mobile pay

Should brands be focusing on digital tech rather than digital advertising?

Alison Millington

Both Starbucks and Domino’s have highlighted the benefits of investing in digital technology and ecommerce capabilities to improve the customer experience. Domino’s saw its app sales overtake desktop for the first time and Starbucks’ posted its “most remarkable quarter” yet thanks to its mobile ordering and payment service. The results show that brands should be focusing on the benefits of investing in digital technology rather than simply pushing money into digital advertising.

How Windows 10 reveals a more emotive side to Microsoft’s marketing

Mindi Chahal

As Microsoft prepares to launch Windows 10 tomorrow (29 July), Marketing Week caught up with its corporate vice president of global advertising and media, Kathleen Hall, on how the marketing for the new operating system reveals the tech giant’s shift to a consumer rather than a product-led approach and shuns the “sameness” prevalent in the tech market.

ITV talks up rugby’s appeal over football to advertisers as its profits rise 25%

Thomas Hobbs

Despite its pre-tax profits increasing by 25% to £391m, ITV saw viewing figures fall by 4% in the first half of 2015. However its chief executive Adam Crozier insisted the commercial channel was continuing to deliver an “unparalleled deal” for advertisers and that the Rugby World Cup would help ITV to “outperform the market” in the second half of the year.

Silent Circle’s advice to brands: ‘You can’t trust emails or phone calls anymore’

Thomas Hobbs

Although concerns over privacy and surveillance remain at an all-time high post-Snowden, location tracking-heavy smartphones – such as the iPhone 6 – continue to prosper. But as it gears up for the launch of its second security-focused Blackphone in September, Silent Circle says it is convinced there is still a “considerable market” for its encrypted solutions among consumers and big businesses alike.