Marketing Week’s 10th annual Data Storytelling Conference and Awards will take place in London on 10 September to celebrate how brands are using data to bring their stories to life.
Jacob’s wants to move from being a ‘trusted’ to a ‘modern and up-to-date’ brand through a new campaign supporting the launch of ‘Cracker Crisps’, part of a £14m masterbrand push in 2015.
Merlin says the strength of its brands will help the company recover after it cut down on marketing and promotions in the wake of the rollercoaster crash at its Alton Towers theme park. It said the tragedy could hit profits by up to £47m.
Social media influencers and vloggers are “not a fad” and will remain an integral part of Superdrug’s future marketing efforts, according to its marketing director Matt Walburn.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Despite the fact that 80% of businesses recognise the benefits of greater alignment between sales and marketing, most (60%) aren’t unifying their divisions. So says a new report from recruiter Ranstad. However, unification doesn’t mean a full shake-up of departments or a new sales and marketing boss, instead marketers need to find ways to collaborate more closely with their sales colleagues, much as they do with the rest of the business.
BT Sport has launched its counter to Sky Sport’s ad starring Thierry Henry with a campaign that promotes its position as the “home of European football”.
From Ben & Jerry’s plans to use marketing to combat climate change to the potentially worrying news that British consumers would not care if 94% of brands were to disappear, Marketing Week rounds up the best news of the week from the world of marketing.
Former Financial Times owner Pearson could be hit by the £844m sale of its flagship newspaper brand to Japanese media giant Nikkei, according to experts.
Amazon is to launch its first fashion based campaign in the UK as it looks to build on growth in its apparel business following a strong quarter that saw the online retailer post an unexpected profit.
Foster’s is launching its new ‘Why the hell not?’ campaign today as it moves on from the long-running Good Call ads to focus on Australia’s fictional first male rugby cheerleader.
Starbucks saw global sales rise by 18% to $4.9bn for the financial quarter ending 28 June as it toasted its highest ever-quarterly revenue and claimed that its strategy “to do more than just increase digital advertising” was paying off.
McDonald’s claims it is ‘already realising some of the benefits’ of the turnaround plan it launched in May despite posting ‘disappointing’ sales results in the second quarter of its financial year.
Just a few years ago Argos was a brand routinely mocked by analysts for being outdated and out of touch. However, the high street retailer has embarked on a digital transformation that has led it to becoming the first UK multichannel retailer to generate £1bn in mobile-based sales over the space of a year.
Video advertising offers higher click-through rates for brands and higher yields for publishers, but the former need to invest more in creating content and the latter in the technology to host it.