TSB, which split from Lloyds Banking Group in 2013 as a condition of its 2009 government bailout, has secured a consistent run of profitability and brand success since going it alone.
Earlier this year, it achieved the highest growth of any UK banking brand for the Brand Finance Banking 500 report, with value rising 21% to £507m.
It managed to buck the trend despite total brand value for the UK’s banks slipping 3% in 2014, as the sector’s reputation continues to be hit by scandals.
Gilbert will explore how the TSB brand re-emerged and positioned itself as an independent local bank with personality.
He will also look at the important of brand meaning and brand values, while exploring how marketers can repair broken trust.
Gilbert has over 30 years of experience in marketing having previously held senior marketing roles at the likes of Virgin Media and Lloyds.
He is just one of the many speakers confirmed for the 2015 Festival of Marketing, which this year takes place on 11 and 12 November at Tobacco Dock in London. Gilbert will be joined by marketers from brands including Pernod Ricard and Channel 4.