Speaking on the personalisation stage at 11.45am on Wednesday 11 November, Simon Sproule will discuss what other brands can learn from the luxury car marque about personalisation.
His talk will explain why personalisation is more important than ever in the age of one-click-to-buy and why luxury is no longer just about objects but about a brand’s relationship with its customers.
Sproule is the most senior marketer at Aston Martin, reporting into its CEO Andrew Palmer. He has more than 22 years experience in the automotive industry, including stints at Ford, Tesla and Nissan.
He is just one of the many speakers confirmed for the Festival of Marketing, which this year takes place on 11 and 12 November at Tobacco Dock in London. He will be joined by marketers from brands including Pernod Ricard, TSB Bank, Hostelworld and Channel 4.