TfL marketing director takes to the stage at the Festival of Marketing

Every day, Transport for London measures over 30 million journeys on its transport lines. At this year’s Festival of Marketing, TfL’s marketing director Chris Macleod will explain the brand’s approach to customer experience.

The Tube, TFL

TfL uses big data to predict demand for its services but small-sample qualitative data to understand why people travel in the way the do

On Thursday 12 November, Macleod will speak on the customer experience stage to explain how the company places communications at the core of the brand. 

His talk will explore how to reach customers across the spectrum, as well as using communications to build favourability. The marketing director will also explain how the brand uses technology to enhance experiences and meet customer demand.

Chris started his career at Leagas Delaney in the 1980s, and has worked at Saatchi & Saatchi and Collet Dickenson Pearce.

Chris joined TfL in 2007 as marketing director. During his time at TfL, the company has won numerous marketing and creative awards including Cannes Gold Lions and Marketing Society and IPA Effectiveness awards.

He is just one of the many speakers confirmed for the Festival of Marketing, which this year takes place on 11 and 12 November at Tobacco Dock in London. He will be joined by marketers from brands including Pernod Ricard, TSB Bank, Hostelworld and Channel 4.

To find out more about the Festival of Marketing visit the website, where you can also book tickets.

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