‘Marketers failing to connect content and commerce’
Leonie RoderickWhile marketers see the value of personalising their digital interactions with customers, most still struggle to connect their content with commerce, according to new research.
While marketers see the value of personalising their digital interactions with customers, most still struggle to connect their content with commerce, according to new research.
Land Rover will run TV advertising in seven countries as part of a major global advertising campaign during the Rugby World Cup (RWC) next month.
Every day, Transport for London measures over 30 million journeys on its transport lines. At this year’s Festival of Marketing, TfL’s marketing director Chris Macleod will explain the brand’s approach to customer experience.
While Coca-Cola says it is too early to tell if its one brand strategy is working, early sales figures suggest the soft drinks maker has experienced a boost from its shift to showcase all its variants under its masterbrand.
Want to learn the lessons of personalisation from the car marque behind James Bond’s car? Aston Martin’s director of marketing and communications will be joining the line-up at this year’s Festival of Marketing to discuss why every brand needs personalisation.
Sainsbury’s has announced role changes for two of its most senior marketers as the big four supermarket continues to shake up its head office.
It is a time of great change within my company and it’s a chance for everyone to focus on their strengths and remember why they were selected in the first place.
Krispy Kreme has firmly set its sights on millennial audiences as it hopes to improve its brand awareness and reputation amid growing concerns over sugar intake.
Digital channels are crucial to Birds Eye but its teams must work hard to make the most of its relationships with supermarkets, according to the frozen food manufacturer’s UK managing director.
The Body Shop says its new loyalty club programme “Love Your Body Club” is the most “generous” in UK retail with it offering consumers £5 for every £50 spent in store.
Far from being a gimmick for the airplane manufacturer, virtual reality has enabled it to give prospective clients a vivid visualisation of its technology without needing to leave the office.
Nigel Gilbert, chief marketing officer at TSB, will take to the ‘brand and creative’ stage on 11 November at this year’s Festival of Marketing to discuss brand meaning.
Swedish company SCA manufactures some of the world’s best known personal care products but is only now shifting its core focus onto FMCG, putting female empowerment at the forefront according to regional marketing director Nicola Coronado.
Three top marketers explain how the marketing profession can ensure it is given the respect and trust needed to take the key decisions about their brand’s strategy for taking advantage of digital technology.
Coca-Cola has appointed three WPP agencies as it takes a “networked agency approach”, aimed at masterminding the brand’s next global marketing campaign.