Month: September 2015

TV ads at 60: How they’ve changed and the most effective ads ever

TV at 60

As it reaches its 60th birthday, UK TV advertising has evolved from being information-heavy to prioritising clever creative that triggers emotion and uses humour to entertain viewers. Targeted content that can transfer across different screens and marketing channels is also rising up the agenda, thanks to changing consumption habits and new technology for media buying. […]

How Freeview aims to become ‘the new normal’ in TV

With the launch of catch-up service Freeview Play and a multimillion-pound campaign to mark the rebrand of Freeview, the free-to-air TV service’s head of marketing Owen Jenkinson explains the company’s strategy to reach mass audiences in a crowded digital TV market.

Blind loyalty

Blind loyalty

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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