Starbucks is launching its ‘Mobile Order & Pay’ feature in the UK after trialling the app in the US last year, allowing customers to pre-order their beverage and save on queuing time.
M&S has confirmed to Marketing Week that it is currently trialling a plastic loyalty card among selected staff and customer research groups as it looks to increase the brand’s personalisation offering.
From using marketing jargon to a lack of ambition, marketers need to change their ways to earn their spot in the boardroom, says Camelot UK Lotteries CEO Andy Duncan.
Diversity is top of the marketing agenda however a new study shows that the industry is is failing to reflect the communities it serves and actors Lenny Henry and David Oyelowo have bemoaned the predominantly white, middle class men at the top of the creative industries.
As wealth is redistributed and the number of luxury consumers rises brands must adapt to meet changing consumer behaviour.
As it reaches its 60th birthday, UK TV advertising has evolved from being information-heavy to prioritising clever creative that triggers emotion and uses humour to entertain viewers. Targeted content that can transfer across different screens and marketing channels is also rising up the agenda, thanks to changing consumption habits and new technology for media buying. […]
With the launch of catch-up service Freeview Play and a multimillion-pound campaign to mark the rebrand of Freeview, the free-to-air TV service’s head of marketing Owen Jenkinson explains the company’s strategy to reach mass audiences in a crowded digital TV market.
Sainsbury’s chief executive Mike Coupe has praised the supermarket’s approach to lowering prices and communicating those changes to customers as it ups its profit forecast for the year.
Weak Eurozone growth and the potential effects of the migrant crisis have led British shoppers to become less confident about household spending, as GfK’s UK Consumer Confidence Index dropped four points in September.
YouTube is looking to make it easier for consumers to buy products from the videos they are watching as it looks to boost its ecommerce credentials and better compete with Amazon and eBay for marketers’ ad budgets.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Amazon is expanding its online grocery service in the UK to include frozen and chilled products as it ups competition with the supermarkets in the ecommerce space.
A major consideration for any customer-facing business is how to use technology to create meaningful and positive customer experiences.
Vita Coco is launching its own editorial platform in a bid to become “synonymous with coconuts” and raise awareness of coconut oil among the masses.
With Amazon expanding its online grocery service to include chilled and frozen food, should the supermarkets be concerned?