Google gets a new logo to reflect multichannel world

Google has updated its logo for the first time since 1999 as it looks to create an identity that it hopes will work better across all its products and all the devices people use to access the internet.

The old Google colours remain but the new logo uses a different font. It also replaces the little blue “g” icon with a four colour “G” that matches the logo.

The new logo aims not just to tell consumers that they’re using Google but how.

“Google has changed a lot over the past 17 years – from the range of our products to the evolution of their look and feel,” says Google in a blog post.

“Once upon a time Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices. You expect Google to help you whenever and where you need it. We’re introducing a new logo and identify family that reflects this reality and shows you when the Google magic is working for you.”

The new design will roll out across Google’s full range of products, including search, maps, Gmail and Chrome.

The move comes after Google rebranded to Alphabet as part of a radical corporate overhaul that involved separating its internet operations including Android, YouTube and the Google search engine from its research divisions including X Lab and its health business.

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  • Daniel Heale 6 Sep 2015 at 12:15 pm

    I love the new design. I think this update is well timed and a strong move for a company that needs to shift perception from being “just a search engine” to avoid becoming a victim of its own success. It’s about business performance as much as design. Google needs to replicate its financial success in search in other digital products and services. This creative update signals that it’s ready.

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