Tesco’s former marketing chief Matt Atkinson heads to new role at Saga

Tesco’s former marketing chief Matt Atkinson is leaving the supermarket at the end of September to become Saga’s new group chief marketing officer.


Atkinson has served four years at Britain’s biggest supermarket with roles including chief digital officer and chief marketing officer. Since December he has been providing interim support to the marketing team in an unknown position after his chief creative officer role was axed after just six months.

He has also held senior marketing positions at agencies including Havas and Saatchi & Saatchi.

At Saga, which specialises in offering services to the over 50s market, Atkinson will serve on its executive committee and also be responsible for driving branding and customer engagement across the business.

“I am delighted to have recruited someone of Matt’s calibre to this key role and he will be an important contributor to our strategy,” says Lance Batchelor, Saga’s group chief executive.

Atkinson adds: “Saga is an iconic British brand that I have long admired, so it is with a sense of both privilege and confidence that I take on this exciting role at such a critical time in the development of the brand.”

Tesco’s chief executive Dave Lewis has repeatedly shaken up Tesco’s marketing division since taking over last year. He has appointed BBH as Tesco’s new creative agency while axing several senior marketers.

Robin Terrell is currently the most senior marketer in his role as chief customer officer.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here