Lord Alan Sugar joins the line-up at this year’s Festival of Marketing

Lord Alan Sugar is the latest headline act to sign up to speak at this year’s Festival of Marketing, which takes place at Tobacco Dock on 11 and 12 November.

Lord Sugar needs little introduction. Having left school at 16 he started selling electric goods out of a van before founding Amstrad in 1968. Fast forward to today and he has an estimated worth of more than £1bn, was knighted in 2000 and has appeared in all 10 series of the BBC’s The Apprentice.

He will open the Headline stage, offering insights into his background in building businesses from scratch and sharing valuable lessons on the role of marketing in brand development.

Lord Sugar is part of a growing list of speakers at the Festival of Marketing including astronaut Chris Hadfield as well as stars from the world of marketing such as TSB’s CMO and the marketing director of Virgin Trains.

The event will also host the Masters of Marketing awards, aimed at celebrating the best of the marketing industry. The deadline for entries has just been extended to 23 September so there is still time to get your submission in. Find out more at www.festivalofmarketing.com/awards

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